AI Insights · Timothy · October 2025
Top 5 Personal Finance Apps on iOS in the UK: Q3 2025
Discover the performance trends of the leading personal finance apps on iOS in the UK during Q3 2025, highlighting downloads, revenue, and active users.
In the third quarter of 2025, the personal finance and budgeting app market on iOS in the United Kingdom exhibited notable trends. Here's a breakdown of the top five apps based on data from Sensor Tower.
Splitwise saw its weekly revenue fluctuate throughout the quarter, peaking at around $22.3K at the end of June and experiencing a dip to $19.9K in late September. Downloads showed a consistent upward trend, reaching 15.3K in mid-September. Active users began at approximately 464K, experienced some volatility, but ended the quarter at a similar level of around 503K.
Budget Planner l Snoop Money had a varied revenue pattern, rising to $15.7K in early September. Downloads initially increased, peaking at 5.6K in late July, but saw a decline towards the end of the quarter. Active users started at about 199K, with slight fluctuations, closing at 215K.
YNAB maintained relatively stable revenue figures, with a modest peak of $4.8K in late September. Downloads varied slightly, with numbers hovering around the 900 mark by the end of September. Active users showed a gradual increase from 19.7K to over 21K.
Emma - Budget Planner Tracker experienced stable revenue throughout the quarter, with a slight increase to $4.2K in early August. Downloads showed a peak in mid-August at 18.3K. Active users grew significantly from 150K to nearly 200K by the end of September.
Financielle: Budget Planner noted a gradual revenue increase, starting at $1.2K and ending at $1.5K. Downloads peaked in late July at 3.1K before declining. No active user data was available for this app.
These insights highlight the dynamic nature of the personal finance app market in the UK. For more detailed analytics and insights, visit Sensor Tower.
